The Logical Levels Pyramid: How Brands Build Marketing Strategies
The Logical Levels Pyramid: How Brands Build Marketing Strategies If you think marketing is only about selling products, you are missing the deeper game. The best brands do not jus
The Psychology of Trust: Why Social Proof Shapes Buying Decisions
The Psychology of Trust: Why Social Proof Shapes Buying Decisions Imagine you are shopping online and see two similar products. One has no reviews. The other has hundreds of five-s
Colors in Marketing: How Shades Trigger Emotions and Behavior
Colors in Marketing: How Shades Trigger Emotions and Behavior Walk into a store, scroll through a website, or open an app, and you are surrounded by color. You may not notice it co
The Joy of Anticipation: Why Dopamine Comes From Waiting, Not Buying
The Joy of Anticipation: Why Dopamine Comes From Waiting, Not Buying You know that feeling when you click the buy button and instantly feel a buzz of excitement? The funny part is
The Anchoring Effect: Why the First Price Shapes Value
The Anchoring Effect: Why the First Price Shapes Value You walk into a store and see a jacket priced at $500. Right next to it, another jacket is listed at $250. Suddenly the secon
Values and Beliefs: How Brands Connect to What People Care About
Values and Beliefs: How Brands Connect to What People Care About Modern marketing is not just about selling products. It is about selling meaning. People want more than features or
Agency Practice: Building Client Strategy Through Logical Levels
Agency Practice: Building Client Strategy Through Logical Levels Agencies often focus on quick wins. New ads, fresh content, or a slick redesign can grab attention, but they rarely
Habit Marketing: How Companies Turn Choices Into Rituals
Habit Marketing: How Companies Turn Choices Into Rituals Think about your morning. Maybe you grab a coffee on the way to work, scroll through the same app, or open an email from a
Cognitive Biases in Advertising: Where Marketers Play on Mental Shortcuts
Cognitive Biases in Advertising: Where Marketers Play on Mental Shortcuts Advertising is not just about showing products. It is about shaping perception. Marketers know that people
Stories Beat Facts: Why Narratives Convince More Than Numbers
Stories Beat Facts: Why Narratives Convince More Than Numbers Think about the last time a story moved you. Maybe it was a movie, a book, or even a friend sharing something personal