Blog

consumption patterns Why do brands focus on promoting “correct” habits and consumption? The simple answer is that these behaviors align with values that resonate with their target audiences. But there’s more to this strategic approach than meets the eye. In this article, we’ll explore the reasons why brands are increasingly pushing for “correct” consumer habits […]

Marketing Trends 2026: What’s Next for Digital Marketing? As we move into 2026, digital marketing trends are shifting towards more personalized, immersive, and technology-driven experiences. In this article, we’ll explore the key digital marketing trends to watch for in 2026, how they will reshape the way businesses engage with consumers, and what brands need to

Offline Marketing Trends for 2026: What to Expect in the Physical World Experiential Marketing: Creating Memorable In-Person Experiences One of the most significant trends in offline marketing for 2026 is the rise of experiential marketing. In a world where consumers are constantly bombarded with digital ads, there is an increasing desire for real-world, hands-on experiences.

How Companies Shape the Context in Which a Product Becomes the “Norm” The idea of a product becoming the “norm” is powerful. When a product is integrated into everyday culture so seamlessly that it’s no longer questioned, the company has succeeded in shaping a context where their product is viewed as a standard. This process

The “Safe Harbor” Principle: How Brands Create a Sense of Protection (Banks, Insurance, Healthcare) The “safe harbor” principle is a powerful concept that companies, particularly in sectors like banking, insurance, and healthcare, use to create an emotional sense of protection for their customers. It’s not just about providing a service; it’s about establishing trust and

Mission: Why Brands with a Global Idea (Apple, Patagonia, Tesla) Gain Fans, Not Just Customers While many companies focus on selling products, a select few have been able to create a global mission that resonates deeply with their audience. Brands like Apple, Patagonia, and Tesla are prime examples of businesses that have successfully cultivated loyalty

Microinteractions in Interfaces: How Smooth Animations and Predictable Reactions Create a Sense of Care Microinteractions—those small, subtle design elements that guide users through an interface—can significantly enhance the user experience. When done right, they not only improve usability but also evoke a sense of care and attentiveness from the product. In this article, we’ll explore

Marketing in the Post-Truth Era: How to Combat Fake News and Maintain Trust The rise of fake news and misinformation in recent years has created a challenging environment for marketers. In an age where facts often take a back seat to emotions and personal beliefs, companies must navigate a landscape that is filled with uncertainty

The Role of Artificial Intelligence in Customer Behavior Analysis One of the most effective tools in this quest is artificial intelligence (AI). With the ability to process vast amounts of data quickly and efficiently, AI is revolutionizing the way businesses analyze customer behavior. This article explores how AI is transforming customer insights, and why it

Nonverbal Communication: How Photos and Visuals Convey Trust Without Words Visuals—photos, graphics, and videos—have a powerful way of conveying messages, emotions, and trust without uttering a single word. Nonverbal communication through images has become one of the most effective tools in building relationships, particularly in marketing, branding, and even personal interactions. The Power of Visuals