Anna

Should a Business Build the Owner’s Personal Brand or Is It a Risk? Personal branding is no longer just for influencers or celebrities. Many businesses now lean on the personality of their founders to gain trust, authority, and attention. But here comes the real question: is building a personal brand for the owner a smart […]

Why Advertising Creates More Distrust Than Trust Advertising has been around for centuries, and its influence continues to grow in an increasingly digital world. Yet, despite its pervasiveness, advertising often evokes more distrust than trust. Whether it’s misleading claims, overly polished visuals, or invasive targeting techniques, many consumers have become skeptical about the messages they

The Future of Marketing: Sales Without Salespeople The future of marketing is moving toward a world where sales are made without the need for traditional salespeople. This concept might seem strange to some, but it’s already happening. Technology has opened up a new era where automated systems, artificial intelligence, and data-driven strategies are enabling businesses

Why Marketers Have Become Victims of Their Own Technologies In today’s digital age, marketers have more tools at their disposal than ever before. From data analytics to automation, artificial intelligence to social media algorithms, these technologies are meant to enhance the efficiency of marketing strategies. However, in many cases, marketers have found themselves trapped by

Neuromarketing: The Fine Line Between Science and Psychological Manipulation Neuromarketing is a buzzword that’s been around for a while, and it has sparked both excitement and concern. At its core, neuromarketing uses the understanding of brain activity to influence consumer behavior. But where do we draw the line between utilizing science to understand human behavior

Anti-Marketing: How Brands Win by Refusing Advertising In a world overwhelmed with advertisements, some brands are choosing a radically different path. They are rejecting traditional advertising altogether and focusing on anti-marketing strategies. It might sound counterintuitive, but this approach is proving to be surprisingly effective for certain companies. In this article, we’ll explore how anti-marketing

Is Marketing Manipulation? How Brands Control Our Minds In today’s world, marketing is everywhere. We encounter ads, promotions, and brand messages throughout our daily lives, from social media feeds to TV commercials. But as marketing continues to grow, one crucial question arises: Is marketing manipulation? Are brands cleverly influencing our decisions, or is it simply

How to Create and Use Marketing Research to Optimize Campaigns: Conducting Research and Leveraging Data for Increased Effectiveness In the world of marketing, data is one of the most valuable assets a business can possess. Yet, many companies fail to fully leverage marketing research to drive their strategies. The truth is, well-executed marketing research provides

Youth Doesn’t Buy, They Choose a Lifestyle: How to Adapt Marketing to the New Generation In today’s rapidly changing world, the way youth interacts with brands has shifted dramatically. Unlike previous generations that were primarily driven by functional needs, today’s young people are more interested in the lifestyle a brand represents. This shift presents both

Myths About Marketing Research: Why Many Data Points Are Worthless Marketing research is often seen as the cornerstone of strategic decision-making in business. Companies rely on data to drive marketing efforts, optimize product offerings, and improve customer experience. However, not all data is created equal. In fact, many marketing research methods are deeply flawed, and